Food and Beverage

Innovative Concepts

By studying behaviors and trends, we create the food and beverage experiences that your fans hope for.

At our core, we’re a people-based business. We’re here to give your fans an unforgettable experience they can’t find anywhere else. That’s why we employ an insights and analytics team dedicated to finding out exactly what your fans want before turning those insights into exciting, memorable and great-tasting food and beverage environments.

Fans Want It, They Get It

From local restaurant concepts to mobile ordering to exclusive dining and catering concepts, we give guests what they want, when, where and how they want it. We start by using our insights and analytics tools to determine where we can best improve the fan experience. Our team rigorously analyzes patterns, sales statistics and fan feedback to identify and infuse the critical components of our in-depth research into our everyday operations. Not only that, we also use that knowledge to design customizable food and beverage programs and practices that cater directly to your fan base.

Innovative Fan Experiences

Some of our experiences include:

Exclusive brand and chef partnerships
Local restaurant dining concepts
Unique spins on traditional stadium cuisine
Locally sourced dishes designed by award-winning chefs
Digital menu boards optimized to feature fan favorites
Mobile ordering
Special celebrity chef appearances

More importantly than that, we have the resources, experience and expertise on a national and local level to build great food and beverage experiences no matter what event you’re hosting. We employ the latest technology to increase speed and engagement and drive sales up every day of the year.

By understanding your fans’ unique needs, we’re able to assess where your venue is today and create a vision for where we can take it into the future. Only then can we make the ultimate fan experience a reality.

Iron Chef's Michael Symon's B Spot at FirstEnergy Stadium

Insights and Research

Our food and beverage team has the tools to give your fans what they want, when they want it.

Collecting Fan Insights

Our goal is to give your fans an experience they can’t find anywhere else. So every program, every practice and every innovation is grounded in insights gathered from our in-depth research on the fans themselves.

Using methods like primary research studies and focus groups, among others, we rigorously analyze relevant data on evolving trends, tastes, habits and behaviors among your specific fan base. We then take those insights and transform them into programs and state-of-the art technologies that give your guests what they want.

Whether it’s an easy mobile payment option or a venue-specific loyalty program, our extensive research makes for a better fan experience.

Real-Time Response

In order to create an unforgettable experience, it is our responsibility to be diligent in responding to fans’ needs as they arise. We have the tools and technology to monitor, measure, adjust and improve every detail of your fans’ experience in real-time.

We install management dashboards that provide our managers with a comprehensive, real-time look at daily operations. And with Your Voice Counts, our enterprise-wide consumer feedback tool, we’re able to collect data, gauge satisfaction and identify new ways to engage with and excite fans based on feedback directly from visitors themselves.

Premium Experiences

Our expertise extends beyond standard stadium experiences and into exclusive premium services.

At every venue we recognize the need for special event and premium services. Whether we’re serving a room of VIPs, a wedding or any of your luxury suites, we give your guests far more than what they expect.

With our premium services, we focus on identifying opportunities to enhance the fan experience through areas such as service style, elaborate dining environments and of course, high-end culinary innovation. While your guests are there to see the event, they’ll want to stay for the VIP treatment they receive.

But our premium services are not limited to luxury suite catering. We also provide restaurant and café service at many venues and can host a wide range of game day and non-game day events such as weddings, parties and meetings. That way, we’re maximizing your venue 365 days out of the year.

We can provide several personal touches to enhance your venue’s premium experiences, including custom menu planning, ice carving, décor needs and valet services.

Right team on the ground

We employ a team of food and beverage experts to give your fans an engaging and exciting experience.

At every opportunity, we strive to create a culture centered on impeccable guest service because we know the connection between our employees and fans is personal and can have a tremendous impact on their overall experience. So we put the right team of employees in place, from front-line workers to behind-the-scenes staff, to have the greatest impact on your fans' overall experience.